FAQ

RED Communication Agency offers a wide range of PR and communication services, including public relations and media strategies, corporate communications, brand strategy development, and storytelling concepts. The agency also provides services for building brand identity and corporate design, managing social media and digital marketing strategies, event management, BTL and ATL advertising, media monitoring, image management, crisis communications, and employer branding.

The event management service at RED Communication covers the comprehensive planning, organisation, and execution of events. This includes concept and event design, coordination with suppliers and partners, logistics management, as well as communication with participants and media. The agency also provides BTL and ATL advertising to ensure maximum visibility and engagement with the target audience.

Brand strategy development with RED Communication includes in-depth market and competitor analysis, defining the brand’s unique value, market positioning, storytelling concepts, and creating long-term brand development plans. This service also involves identifying the target audience and tailoring marketing messages to their needs.

RED Communication Agency offers specialised crisis communication services that help companies manage negative situations effectively and minimise damage to their reputation. The agency develops strategic action plans that include quick responses, key message preparation, media coordination, and public opinion monitoring.

RED Communication PR and Communication Agency has offices in key cities across Bulgaria, including Sofia and Plovdiv, enabling the company to cover a large geographic area and offer its services to clients nationwide.

The corporate design service from RED Communication includes creating a visual identity for your business that reflects its essence and values. This encompasses logo design, corporate colours, typography, graphic elements, and overall branding of communication materials such as business cards, websites, and promotional materials.

PR (Public Relations) is a strategic communication discipline aimed at building and maintaining a positive image of an organisation in the eyes of the public. This includes managing communications with the media, the public, employees, and other stakeholders.

There are various types of public relations, including media relations, internal communications, crisis communications, investor relations, social media communications, and community relations. Each plays a specific role in building trust and maintaining the company’s positive image.

PR and advertising are two different but complementary communication strategies. While advertising is paid communication that promotes products or services through various media channels, PR focuses on creating a positive image and trust through organic media coverage, public statements, and events.

Employer branding is the process of building a positive image of an employer to attract and retain talented employees. This includes communicating the company’s values, cultural characteristics, and benefits offered to its employees.

Employer branding helps businesses attract highly qualified talent, reduce employee turnover, and increase engagement and productivity. A strong employer brand also enhances the company’s reputation and makes it a preferred employer in the job market.

Media monitoring is the process of tracking and analysing media coverage of a company and its products or services. This allows businesses to measure the effectiveness of PR campaigns, understand public sentiment, and respond to negative comments or crises in real-time.

Protecting your company’s online reputation includes active monitoring of social media and online media, quick responses to negative comments, search engine optimization (SEO), and maintaining positive communication with customers. A strong online reputation can be achieved through proactive PR and marketing strategies.

BTL (Below the Line) communication includes marketing activities aimed at direct engagement with consumers, such as promotions, events, PR activities, direct marketing, and other personalised approaches. The goal is to achieve more individualised interaction with the target audience.

The main types of BTL advertising include on-site promotions, sample distribution, direct marketing, events, contests, and other forms of direct consumer interaction. These methods are aimed at building loyalty and stimulating sales through personalised approaches.

ATL (Above the Line) advertising is aimed at the mass market and includes media such as television, radio, newspapers, and billboards. BTL advertising, on the other hand, targets a more specific audience and includes direct marketing activities that allow closer interaction with consumers.

Brand identity is the combination of all visual and communication elements that distinguish a brand from its competitors. This includes logos, color palettes, typography, communication style, and the overall impression the brand creates for its consumers.

Building brand identity involves defining the brand’s unique qualities and values, creating visual and verbal elements that reflect them, and consistently applying these elements across all communication channels. This includes both internal and external communication.

Visual brand identity is the combination of visual elements such as logos, colors, fonts, graphic elements, and layout that create a recognizable and unique visual image of the brand. It is key to creating a consistent and memorable market presence.

Choosing the right colours for your brand should be based on the meaning they carry and the impact they have on your audience. Consider the following:

• Target Audience: Think about the demographic characteristics of your audience and how they react to different colors.
• Color Psychology: Understand the emotions that different colours evoke. For example, blue often symbolises trust, while red represents passion and energy.
• Competitors: Analyse the colours used by your competitors to stand out.

Versatility: Ensure your colours work well across different media and formats.

Choosing the right brand strategy depends on several key factors:

• Market Analysis: Understand the dynamics of the Bulgarian market and identify your competitive advantages.
• Target Audience: Determine the needs, desires, and behaviour of your target audience.
• Long-term Goals: What are your goals for the brand? Do you want to increase brand awareness, build loyalty, or expand into new markets?

Differentiation: What makes your brand unique and different from others?

The best social networks depend on your industry and target audience. Typically:

• Facebook is suitable for a broad audience and is good for advertising and customer engagement.
• Instagram is ideal for visual products and brands related to fashion, lifestyle, and art.
• LinkedIn is best suited for B2B businesses, professional services, and corporate communications.

TikTok is gaining popularity among younger audiences and is ideal for creative and fun videos.

To build an effective social media strategy, you need to:

• Define your goals: Do you want to increase visibility, engagement, or sales?
• Identify your target audience: Understand which social networks your audience uses and what content they prefer.
• Create a content calendar: Plan regular posts that align with your audience’s interests.

Monitor and analyse: Regularly track results and adjust your strategy based on performance.

The frequency of posts depends on the platform and your audience:

• Facebook: Post 1-2 times a day.
• Instagram: 1-3 posts a day.
• LinkedIn: 2-5 times a week.
• Twitter: 3-5 times a day.

It is important to find a balance between frequency and content quality.

The success of social media campaigns can be measured by:

• Engagement: Likes, comments, shares.
• Reach: How many people have seen your content.
• Website traffic: The number of visitors coming from social networks.
• Conversions: Sales or sign-ups generated from social media.

Social listening involves monitoring social networks for mentions of your brand, competitors, or industry-related keywords. This allows you to understand audience sentiment, identify issues in real-time, and respond quickly to negative comments.

Engaging content should be:

• Relevant: Address the interests and needs of your audience.
• Visually appealing: Use high-quality images and videos.
• Creative and fun: Don’t be afraid to experiment with new formats and ideas.

Interactive: Include questions, polls, and calls to action that encourage audience participation.

Paid advertising on social media includes sponsored posts, ads, and campaigns that reach a targeted audience through platforms like Facebook, Instagram, LinkedIn, and others. These ads help increase visibility, reach new customers, and improve sales results.

Social media management involves planning, creating, publishing, and analysing content on social networks. It is important for maintaining a consistent and positive brand image, as well as building an engaged and loyal community around your business.

Influencer marketing involves partnering with influential personalities who promote your products or services to their audience. RED Communication can help you identify the right influencers, develop a campaign, and measure its effectiveness.

Managing crisis situations on social media involves a quick and effective response to negative comments, rumours, or crises that could damage the brand’s image. RED Communication offers monitoring services, crisis plans, and coordinated responses to minimise damage and restore customer trust.

The effectiveness of a PR campaign can be measured by:

• Media coverage: Quantity and quality of media publications.
• Audience engagement: Likes, comments, shares on social media.
• Website traffic: Number of visitors generated from PR activities.

Reputation: Changes in public opinion and brand perception.

Corporate PR helps build trust, improve reputation, and strengthen relationships with stakeholders. This includes communicating key messages, managing crisis situations, and building long-term relationships with media and the public.

Digital PR focuses on online media, while traditional PR relies on print, broadcast, and event channels. Use digital PR to reach a tech-savvy audience and leverage interactivity, while traditional PR is best for building credibility and reaching a broader, older audience.

The main steps include:

• Identifying the target audience: Understand who your audience is.
• Setting goals: Define clear objectives.
• Developing key messages: Craft messages that resonate.
• Choosing channels and tactics: Select the right media and strategies.
• Execution and monitoring: Implement and track results.

Reporting and optimization: Analyse and refine the strategy.

Social media provide a direct line to your audience, allowing for quick communication, broader reach, interactivity, creative content, and real-time measurement of impact.

Crisis PR involves rapid response planning, key message development, media communication, and public sentiment monitoring to protect and restore a brand’s reputation during a crisis.

Thought leadership is the process of establishing your company or individual as a leading voice in your industry. RED Communication helps by developing authoritative content, securing media opportunities, and enhancing your presence at industry events.